Storytelling, citra destinasi, dan pengalaman merek pada video promosi kementerian pariwisata dan ekonomi kreatif

نویسندگان

چکیده

The Ministry of Tourism and Creative Economy (Kemenparekraf) the Republic Indonesia is aggressively promoting tourist destinations with various policies after confirmed cases Covid-19 decreased. Efforts to promote are created a positive image Indonesian tourism destinations. promotional video used storytelling techniques from Bali Lake Toba, two This study aimed determine effect Economy's promotion videos using on destination, mediated by brand experience. uses quantitative approach experimental research methods. results this indicate that in Heart Beat Toba (53.4%) Earth Revitalisation (22.5%) influences destination

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ژورنال

عنوان ژورنال: Jurnal studi komunikasi

سال: 2022

ISSN: ['2549-7626']

DOI: https://doi.org/10.25139/jsk.v6i2.4928